Question 5.1 Concept Testing

Selected Concept

1. Concept D: the vertical flip case was selected

Sketch of Selected Concept

Gap;

In what way might I securely carry my Kindle Paperwhite and writing materials

Primary Needs:

• The Case protects the Kindle
• The Case should not be bulky
• The Case should be easy to use
• The Case invokes admiration
• Ability to use the Kindle without holding it
• The Case holds writing materials as well
• The Case should be portable
• Case is affordable
• Case should not hinder accessibility
• Case should be durable

2. Process of testing concept

To arrive at this concept I carried out physical tests with users using the 4 prototypes created.

5 users were shown the prototypes and all five preferred the selected concept.

Besides the overall concept, I also tested their preference for some key features. They all thought that holding the Kindle in place by way of elastic wasn't very secure even when I explained I could change the design to make it more secure. So I dropped the idea.

The key deciding factor for picking the concept was the ability to have the Kindle stand in both vertical and horizontal orientation. The selected concept produced the best result.

As for the case holding a pen and paper (writing materials) all five agreed it was cool to be able to hold a jotting sheet or card but only two of the five participants were cool with holding a pen in the case, so I would give that further consideration as the class progresses.

All suggested that some form of magnetic clip for the lock would be most desirable.