1. Decomposition
Decomposition was done by Key/Latent Needs.
a.) Ability to use the kindle without holding it, which would typically mean having it to rest on a table or some other surface.
b.) Ability of the case to protect the kindle screen.
c.) Ability of the case to hold writing materials.
Two decompositions were presented for each need
Integration of Solution
A solution was chosen by picking A-1, B-2, and C-2
Concepts
From various decompositions 10 concepts were developed as illustrated in the drawings below:
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